Top 10 Worlds Most Reputable Companies (2016)
|Company||2016 Global RepTrak® Pulse|
|The Walt Disney Company||78.2|
RepTrak® is the gold standard for measuring a corporation’s reputation, based on public perception. Rankings are based on each company’s “Pulse,” defined as the emotional connection consumers have to a brand and then further broken down into seven ‘dimensions’ of rationality that tries to understand why consumers feel this way. The dimensions are 1) Products/Services, 3) Innovation, 4) 5) Workplace, 6) Governance, Citizenship, Leadership, and 7) Performance.