Most Reputable Companies

Top 10 Worlds Most Reputable Companies (2016)

Company2016 Global RepTrak® Pulse
Rolex78.4
The Walt Disney Company78.2
Google78.1
BMW77.9
Daimler (Mercedes-Benz)77.7
Microsoft77
Canon76.9
Sony76.7
Apple76.6
Intel76.4

RepTrak® is the gold standard for measuring a corporation’s reputation, based on public perception. Rankings are based on each company’s “Pulse,” defined as the emotional connection consumers have to a brand and then further broken down into seven ‘dimensions’ of rationality that tries to understand why consumers feel this way. The dimensions are 1) Products/Services, 3) Innovation, 4) 5) Workplace, 6) Governance, Citizenship, Leadership, and 7) Performance.

Source: http://www.reputationinstitute.com/