This leaflet is part of a broader international context from which the Dóchas Code of Conduct on Images and Messages emerged in 2007.
The Code offers a set of guidelines to assist organisations in their decision-making about which images and messages to choose in their communication while maintaining full respect for human dignity.
It is part of a broader shift from charity approaches to development to more rights-based approaches. The code represents one of the high points of a broader debate and discussion around how images of people in developing countries are used and misused.
For more, check out the Dóchas code of conduct on images and messages and accompanying animations and guidance materials for anyone working in public communications.
Source: NGO-EC Liaison Committee and Dóchas
Year: 1989
Courtesy of Dóchas