Resource Title

The Common Cause Handbook


This resource is ‘A Guide to Values and Frames for Campaigners, Community Organisers, Civil Servants, Fundraisers, Educators, Social Entrepreneurs, Activists, Funders, Politicians, and everyone in between’.

This handbook argues that social values are a more sustainable way to create positive change, rather than using fear or greed.

Resource Details


This handbook is a well designed and readable resource. The topic is covered in depth with excellent graphics through out. The following are topics covered:

  • Introduction
  • Why values matter
  • How values work
  • Use values
  • How values change
  • How values have shifted in the past
  • Frames
  • Implications
  • Guiding principals
  • Working for change
  • Spaces and degrees of change
  • FAQs
  • What’s next?

There is also a set of exercises for facilitating a workshop on these topics at the back of the handbook.

Available from:

Download Common Cause Handbook(2) PDF (2.62MB)