Resource Title

Children See, Children Do – advert


A 2006 campaign focused on raising awareness of all adult Australians that responsibility for children’s well-being goes beyond parents and child care professionals.

Resource Details

  • Author: NAPCAN
  • Publisher: NAPCAN
  • Country of Publication: Australia
  • Year: 2006
  • Duration: 1:20


For the Australia’s National Association for the Prevention of Child Abuse and Neglect (NAPCAN) advert children’s guardians were involved in filming to ensure that children were not exposed to harm in any way.

The domestic violence had adults and children filmed separately then placed together in post production. The girl with the cigarette had her cigarette and smoke added to her shot in post production.