Resource Title

The Natural Effect


“The False Advertising Industry” reveals the shocking truth about what is allowed in “Natural” food. This satircal advert takes its cue from Eric Schlosser, author of Fast Food Nation, who wrote, “If they have to put the word ‘natural’ on a box to convince you, it probably isn’t.”

Resource Details


Published on Jan 28, 2014

The consortium of American organic agriculture producers’s website, Only Organic, says:

“Food labels that claim a food is “natural” may not guarantee that food is good for you or for nature. In fact, many so-called “natural” foods contain the toxic chemical pesticides, antibiotics, hormones and genetically engineered ingredients that are harming people and the planet. Only the organic seal guarantees that food is being made in ways that Mother Nature intended.”

This satirical video seeks to make clear that only the USDA Organic Seal guarantees that food produced in America with that seal contains no Genetically Modified Organisms, no toxic pesticides, and no growth hormones or antibiotics.

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