The Autocomplete Truth
Source: UN Women
10 Nov 2013
The 21st century has been hailed as the century of women. Yet a Google search from 2013 (when this education campaign was active) showed just how much prejudice and discrimination towards women and gender equality persist.
The Autocomplete Truth builds on the international viral success of the print/web “Autocomplete Truth” advertising campaign from UN Women, developed by Memac Ogilvy & Mather Dubai that first revealed the depth of that discrimination. The video argues that at this point in history, popular perception should be different and women should be seen as equal. The Google search depicted in The Autocomplete Truth was conducted on 9 March 2013.
“We urge you to go ahead and try it — what does your search show about gender stereotypes and the lack of equality for women’s rights?”