Those familiar with this website will not be surprised by the topic of our new animation – on consumption.

It accompanies the ethical consumption and hunger modules for teachers and educators, as well as general readers, plus previous blog posts, new resource annotations and the ecological footprinting project work.

Let us know what you think of it!

Is there anything in it that shocks you?

What about the distribution of resources on the planet?

What about the ratio at the centre of the animation, 32:1, and its impact?

Is “catching up” a fair and realistic argument to encourage, on its own?

Feel free to share the video, comment below or contact us to share your views.


Credits | animation and illustration work by Tom McDermott | produced by 80:20 and Gush Design

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  • Great video. Simple and effective. I knew there was a ratio, but am not shocked that it is 32:1. We are addicted to consumption in the western world, as it is simply made easier for us. For a change to happen it has to be made easier for people to be more sustainable than not. The 72 billion number is shocking though. Looking forward to part 2 – when shall it be out?

  • Hi Sinead – thanks for the comments.

    The ratio certainly is shocking. The relationships that underpin this ratio and the obstacles to reversing it have never been greater. You are right in saying that for any of this change ‘sustainability’ has to become more accessible, for everyone. Do you have some ideas on how this can really take hold?

    We have started working on part 2 so should hopefully have it done soon! Any suggestions for it would be welcome..

  • You might find this story of the statues on Easter Island, interesting in terms of how human wants can lead to irrational and destructive patterns of consumption:

  • Zoe Liston

    You also might find this documentary interesting on the subject of over consumption called Surviving Progress.

    • Hi Zoe, thanks for the link to Surviving Progress. I meant to watch it but missed the deadline with iPlayer closing access to it at this stage. It looks quite good actually and v timely. Progress, consumption, growth, inequality, sustainability…certainly something that I have thought Martin Scorsese would produce without an Italian Mafioso or celebrity biopic appeal but there you go. its about time!

      Here is the link to it online over at Documentary Heaven, which I’ll be catching later