Resource Title

Seeing Through the Spin: public relations in the Globalized Economy


Schools are increasingly being targeted by companies keen to market their brand and image. This 187 page teacher pack provides the information needed about major world corporations so that young people can make up their own minds about what is on offer.  The pack contains activities, lesson plans, case studies and background materials designed to develop critical thinking skills by researching, analysing information, and weighing up conflicting view-points by deconstructing public relations messages put out by corporations.

Resource Details

  • Author: Dave Richards (Author) Patti Rundall (Editor) Sarah Guthrie (Illustrator) Neil Bolton (Illustrator) Charlotte Sankey (Illustrator)
  • Year: 2001
  • ISBN: 9780954022808
  • Page Count: 187


Available from:

  • You can download the teachers’ notes, activity sheets and appendices as PDFS from the Baby Milk Action site
  • Cost £12.50 (Amazon UK)
  • The full resource is currently out of print so copies are only available second hand