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Seeing Through the Spin: public relations in the Globalized Economy
Schools are increasingly being targeted by companies keen to market their brand and image. This 187 page teacher pack provides the information needed about major world corporations so that young people can make up their own minds about what is on offer. The pack contains activities, lesson plans, case studies and background materials designed to develop critical thinking skills by researching, analysing information, and weighing up conflicting view-points by deconstructing public relations messages put out by corporations.
Author: Dave Richards (Author) Patti Rundall (Editor) Sarah Guthrie (Illustrator) Neil Bolton (Illustrator) Charlotte Sankey (Illustrator)