The Info-Activism How-To Guide: Strategies and tools for digital campaigning
The Info-Activism How-To Guide is a new guide for activists, advocates, NGOs and community based organisations who want to use technology tools and practices in their campaigning. This guide assembles, strategies, digital tools and case studies from around the world with a critical focus on the intended strategic impact of digital campaigns.
The Info-Activism How-To Guide is structured around three levels of outcomes that campaigners intend for campaigns:
- to raise awareness about an issue with an audience,
- to get an audience more deeply engaged in an issue and
- to move an audience towards a specific action.
These levels are called ‘Make your issue their interest’, ‘Make your issue their issue’ and ‘Make your issue their action’ respectively.
With the proliferation of digital tools and platforms available to activists, it can sometimes be difficult to know where to start and which tools are best suited (or not) for different kinds of campaign and global contexts.
So, the guide also features campaigning basics, a selection of reviewed digital tools that info-activists find useful in their work and numerous inspirational examples of how other groups have used information and digital technologies in their campaigns.
This is very much an activist’s hands on toolkit that is deep with ideas, approaches and case studies for groups and individuals.