The Info-activism How-to Guide
The Info-Activism How-To Guide is a new guide for activists, advocates, NGOs and community based organisations who want to use technology tools and practices in their campaigning. This guide assembles, strategies, digital tools and case studies from around the world with a critical focus on the intended strategic impact of digital campaigns.
The Info-Activism How-To Guide is structured around three levels of outcomes that campaigners intend for campaigns:
- to raise awareness about an issue with an audience (Make your issue their interest)
- to get an audience more deeply engaged in an issue (Make your issue their issue)
- and to move an audience towards a specific action (Make your issue their action)
With the proliferation of digital tools and platforms available to activists, it can sometimes be difficult to know where to start and which tools are best suited (or not) for different kinds of campaign and global contexts. So, the guide also features campaigning basics, a selection of reviewed digital tools that info-activists find useful in their work and numerous inspirational examples of how other groups have used information and digital technologies in their campaigns
Authors: Mick Chesterman, Julia Wolf, Daniel Desiderio Páez Castillo, Parker Mah, Maya Ganesh, Helen Kilbey, Niko Para, Allan Stanley, Poornima Ramakrishna, Becky Faith, Bobby Soriano, Lucinda Linehan and Faith Bosworth.